Work that uses a mobile app, portable device or mobile technology to create or enhance interaction with consumers at a brand experience or activation. Work that harnesses social media to enhance an online or offline live experience or activation. The use of technology and multiple touchpoints across a brand experience or activation.ī01 Social Engagement & Integration for Live Experience. Corporate Purpose & Social Responsibility category in section E. * All CSR work should be entered in the relevant sector and/or E07.

Government, public information, NGOs, military, charities, non-profit organisations. Music, film, television, publications & media, books, news, digital platforms, other media.Ī08 Consumer Services / Business to Business.Īll commercial public services, Legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate communications.Ī09 Not-for-profit / Charity / Government. Travel, tourism, transport, live events, museums & galleries, gambling, sports, gaming, other recreation. Retail, eCommerce, restaurants, fast food. Retail.īeauty, cleaning products, household goods, technology, furniture and lighting, toys, fashion, home appliances, other FMCG / consumer durables. * All fast food entries should be entered into A05. The same entry can be submitted only once in this section.

Digital activations ideas